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Blog

Considerations for Providers Shifting from QAM to IP Video Delivery Networks

Traditional, controlled broadcast environments are being replaced by dynamic, complex ecosystems where multiple applications and services must coexist harmoniously. The challenge is to maintain the quality of a provider's main service, like linear TV with dynamically inserted ads, while accommodating the diverse requirements for and potential interference from third-party applications. Yoann Hinard of Witbe discusses the challenges faced throughout this process, including remote monitoring, dynamic ad insertion, and QC testing across devices.

Unlocking Contextual Targeting Opportunities on CTV

TV is being digitized at an interesting time on the digital advertising timeline. Just as advertisers are able to target audiences on the big screen, their favorite approach - third party cookies - are going away. This is inconvenient, but David Naffis, GM of CTV at Kargo, argues that it's also a catalyst to force advertisers to test and perfect other targeting methodologies on CTV. One of the most promising is contextual targeting.

The Premium Environment Advantage in CTV Advertising

A joint study by Vevo and Channel 4 found an almost 50% rise in consumers with a notable preference for premium television content. Roxanne Harley, Director of Client Strategy at Azerion, explains how advertisers can adapt to this consumer preference shift and optimize ad placement strategies within CTV environments to impactfully and accurately reach incremental, addressable audiences.

Beat the Clock: Live Sports Streaming at Scale

To succeed in streaming sports at scale, streamers must commit to delivering the best video quality and reliable and advanced experiences, all while cracking down on piracy. Simon Brydon of Synamedia breaks down exactly how to get all bases covered in sports streaming.

The Rise of the Ad Tier: How Streaming Business Models Determine the Content We Watch

In the pursuit of catalyzing profit, large video streaming companies have been radically altering their approach to growing top-line revenue and curtailing costs for some time now, be it through layoffs, password-sharing crackdowns, licensing of catalog content to rival streamers, and, notably, the introduction of advertising tiers.

Is the Future of Music Events Hybrid?

Richard Evans, Senior Content Producer at Vizrt, discusses the future of music events and the ways that live events, including major festivals such as South by Southwest (SXSW) are considering the digital experience more than ever.

Quality and Quantity: Why Curation is Table Stakes for CTV Advertising Success

Curation has promised to simplify and refine programmatic trading for many years, yet it has struggled to take off in a digital ecosystem where buyers are largely content maximising scale and minimising CPMs. But in CTV, where prices are high and supply is low, curation has emerged as table stakes to navigating advertising's newest premium channel.

Record U.S. Election Spending in 2024 Will Generate New AdTech Innovations

The 2024 election is expected to drive record ad revenue, with some estimates putting the total at over $10 billion. This would make the 2024 election the most expensive in US history, surpassing the 2020 election, which saw $9 billion in ad spending. Dave Dembowski of Operative covers how new technologies to effectively segment, deliver addressable ads, and increase digitalization of TV buying make it easier to target local markets and audiences and what complexities come with this.

Strategies That Make AI-Powered Virtual Product Placement Soar

Virtual Product Placement (VPP) is an excellent new type of CTV and streaming ad placement. Stephan Beringer, CEO at Mirriad, discusses best practices for advertisers to follow for it to work well.

The (R)evolution Will Be Streamed: Shoppable TV in Our Living Rooms

Max Heiderscheid of UIC Digital writes about the opportunities that shoppable TV brings and what challenges lie ahead in weaving together the fabrics of content and commerce within the sanctity of our living rooms.

Navigating the Cloud Transition: Tailored Strategies for Broadcasters in the Digital Age

The broadcast industry has identified the benefits of cloud technology, including its adaptability and versatility. Cloud technologies facilitate remote production and streamline workflows. However, this shift may come with an adjustment period and a myriad of other challenges, which broadcasters today are still overcoming.

What’s Next for AI Dubbing in the Media Industry?

Anton Dvorkovich, CEO and Founder of Dubformer, writes about how AI dubbing is poised to dramatically transform the broadcast media industry as recently developed solutions are set to be widely implemented. 

The Future of Sports Viewing: Free Agent Fans

Matt Del Percio of Altman Solon discusses their 2023 Global Sports Survey, highlighting the current fragmentation of the streaming sports media landscape that has allowed sports fans to be "free agents" who pick and choose services to pay for and why broadcasters must now rethink their monetization models.

Fan-Focused Future: Hyper-Personalization is Elevating Sports Streaming Experiences

Allan Nicholson at Harmonic discusses the challenges and significance of personalization in live sports streaming today, and he outlines innovative personalization strategies, emphasizing the critical role of advertising technology in personalization with a focus on targeted ads that enhance monetization opportunities.

What the DTC Marketing Playbook Will Bring to CTV Advertising

In the ever-evolving advertising landscape, Direct-to-Consumer (DTC) brands are revolutionizing Connected TV (CTV) advertising by applying their refined, high-performance marketing strategies from social platforms. Mike Hauptman of AdLib unveils how DTC brands are transforming CTV advertising, merging their tried-and-tested tactics with data-driven insights to engage audiences more effectively and precisely than ever.

How Open Caching is Enabling Broadcast-Scalable Streaming Success

Rachel Kahana Samet of Qwilt discusses how open caching enables broadcast-scalable streaming success, especially for live sports broadcasting.

Brands Shouldn’t Sleep on Amazon Prime’s Ad Push

Hunter Terry of Lotame discusses Amazon's new ad-supported Prime Video, which created an estimated 100 million-user advertising machine out of the gate, and he breaks down the reasons why brands shouldn't sleep on the powerful impact of Amazon's ad push.

What’s Next for Streaming: The Union of Content, Advertising, and Interactive Experiences

Raman Abrol of Vubiquity and Amdocs discusses the next stages for streaming: the union of content, advertising, and interactive experiences.

The Next Frontier for TV Advertising Is Outside the Living Room

TV advertising still rules, says Michael Sanchez of Atmosphere, but not exactly how/where you think

As Netflix Makes Its Gaming Play, Can It Avoid Alienating Users?

Netflix, which can trace its roots back to a DVD-by-mail rental business model, has mostly blazed its own trail through what was - and in some ways still is - the undiscovered territory that is the streaming video market. But how will Netflix do with its recent move into the gaming space? Aaron Jacobson of Zollpa Games explores the implications for the mega streamer.