A new report by Adtaxi, one of the nation's fastest-growing digital marketing agencies, has revealed that more Americans than ever are now defaulting to streaming as their primary viewing content source. Murry Woronoff, Agency Director - Marketing Research and Consumer Insights at Adtaxi, spoke with Streaming Media's Tyler Nesler about many specific aspects of the report and what the findings reveal about the current state of streaming as the industry continues to evolve rapidly.
22 Mar 2024
2023 got everyone on the same page: FAST should be part of the media mix whether you are a content provider, a broadcaster, or a distribution platform.
18 Mar 2024
In this year's State of Edge Compute and Delivery, I'm going to explore the three edges that seem to matter most for streaming: aggregation, on-prem, and regional.
15 Mar 2024
Nothing makes recommendation engines—and every other means of profit-making leverage—go, go, go like data in its many varieties. Metadata in particular is the key to personalizing viewer experiences and optimizing content portfolios. AI plays an ever-greater role in enhancing the metadata quality and improving recommendations. As analysts focused on the M&E industry and insiders at major media companies playing critical strategic roles agree, data is also essential to understanding customer journeys and making informed decisions on how to reach and retain subscribers and, on the ad-supported side, deliver the right ads to audiences and the right audiences to brands.
23 Jan 2024